Wednesday, July 30, 2025 | 9-10am EST | Webex
Co-organized by:
Description: Around the world, governments and financial institutions increasingly recognize the vital role women-owned and led SMEs (WSMEs) play in driving business growth, job creation, and economic development. However, many interventions still take a one-size-fits-all approach, failing to reflect the diverse motivations, business models, and support needs of WSMEs. Treating WSMEs as a single segment limits the effectiveness of programs and the potential for meaningful investment outcomes.
To address this gap, the Argidius Foundation, the Dutch Good Growth Fund, ConsumerCentriX and We-Fi developed a new framework for WSME segmentation that is both practical and easy to implement. The new report “What Enables Her Business to – A New Segmentation Framework to Unlock the Opportunity of Serving Women-Owned/Led Businesses in Emerging Markets”, along with the accompanying toolkit, is intended for financial and non-financial intermediaries, investors, program designers, and donors. These practitioners can use the framework and tools provided to define distinct segments and profiles of WSMEs in emerging markets and design products and services that meet their unique financial and non-financial needs.
Objective: The goal of this webinar is to discuss key insights from the report and introduce participants to the practitioner toolkit and its components. The event will also bring together different practitioners who will share their experiences and learnings from WSME segmentation to illustrate the value and use cases of specific components of the toolkit.
9:00 – 9:05: Welcoming Remarks by We-Fi
9:05 – 9:20: Introducing the WSME Segmentation Framework and Toolkit
- Hilary Nichols, Senior Consultant at ConsumerCentriX
9:20 – 9:45: Panel Discussion
- Sarah Lubega, Head of Women’s Market Value Proposition at Stanbic Bank Uganda
- Naomi Ndele, Head of SME Banking and Agribusiness at Kenya Commercial Bank
- Michael Bryan Newball, Head of Economic Analysis, Banca de las Oportunidades Colombia
- Moderator: Anna Gincherman, Partner at ConsumerCentriX
9:45 – 10:00: Q&A and Closing
Forthcoming
