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Ana Inês recognized an entry point into Mozambique’s growing beauty products market through widely available coconut oil. She seized the opportunity and launched Palmar, which specializes in coconut oil hair and skincare products. Ana Inês’ desire to grow her business motivated her to join the We-Fi-supported Gender-Centered Design acceleration program, which helps women entrepreneurs in Mozambique to become more innovative and efficient. The program, held entirely online in response to the pandemic, taught Ana Inês about sales and product development. One of her main takeaways was the need to put the customer at the center of her venture’s success. She expects that optimizing the customer experience will lead to an increase in sales. As she says, “It’s not just about selling. You have to know how to do it.”

Read more about the We-Fi-supported Gender-Centered Design Program (MUVA PAM) in Mozambique here.